EUSBSR Policy Area Tourism supports the newly approved Interreg Baltic Sea Region programme 2021-2027 projects that are linked with PA Tourism Action Plan and policy objectives. One of these projects is a small-scale type of project called BaMuR. The BaMuR ("Baltic Museum Resilience") project provides public authorities, NGOs and SMEs with a toolkit to help cultural and heritage institutions maintain their consolation role for people in times of crisis.


 Museum sign


The resilience of societies and institutions in the BSR was significantly tested during the COVID pandemic and will face even a greater challenge at the time and after the war in Ukraine. During the last two years it became apparent that in every country the museums, memory and cultural institutions have a much bigger role to play in ensuring resilience in the society during the crises than initially expected.


In the BaMuR project analyses how the cultural and memory institutions managed and overcame the latest crisis to ensure resilience from three perspectives: governance, business model and digital sustainability and economic sustainability. Based on the best practices already implemented, relevant research and peer reviews the project will develop a toolkit with solutions for the institutions: what and how to do. The toolkit will help to sustain the institutions but also provides additional resilience opportunities for the whole society during a crisis - but the principles could also be applied at any time for improving the organisation's performance and helping to achieve its goals. The toolkit will be piloted and adopted during the project and it will be made available to all respective institutions in the BSR. The main target groups for the project are authorities (responsible for culture and heritage), NGOs active in the field and SMEs providing innovative services in the area, who will increase their capacities to lead the change to resilient heritage institutions.


The project is led by the Estonian War Museum – General Laidoner Museum (Estonia)

Other partners are:

Museum of Västervik (Sweden)

Forum Marinum (Finland)

Public Institution National Regions Development Agency (Lithuania)

Balteus Foundation (Poland)


BaMuR project will last 24 Months  and have the budget of 0,48 million EUR, co-financed by Interreg Baltic Sea Region Programme. More information about the BaMuR project.