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Policy Area Culture

PA Culture promotes culture and the creative industries in the Baltic Sea Region.

The Baltic Sea Region has an outstandingly diverse and attractive cultural life and heritage of great value. The creative and cultural industries in the region contribute to 4.2 % of Europe’s GDP. It is therefore essential to promote the region’s culture and creative industries, and to showcase the Baltic Sea Region as a common cultural region in order to make the most of these assets.

The Policy Area Culture promotes the Baltic Sea Region’s cultural and creative industry and encourages creative entrepreneurship. Recognising culture as a resource for creativity and innovation by integrating the creative and cultural sector in the Strategy will simultaneously enhance its potential for economic growth and employment.

Policy Area Culture is currently coordinated by the Ministry of Agriculture, Rural Areas, European Affairs and Consumer Protection, Schleswig-Holstein (Germany) and the Polish Adam Mickiewicz Institute.

Actions

PA Culture focuses on promoting culture and creative industries in the Baltic Sea Region, on preserving and showcasing its cultural heritage and on improving and facilitating cultural cooperation.

Promoting the Baltic Sea Region cultural and creative industries, encouraging creative entrepreneurship.

The objective of the Action is to strengthen the competitiveness of the cultural and creative sectors of the region through macro-regional cooperation. These sectors are seen as one of the drivers of economy. They are gaining importance also for regional development. Many creative sectors are characterized by a large number of micro-sized enterprises and self-employment with all related problems.

Cooperation among Baltic Sea Region countries’ creative sectors will help to share the creative potential across the whole region and contribute to its faster and more coherent economic development. Pooling and complementing resources and joint marketing initiatives are suitable means to increase international visibility.

Promoting Baltic Sea Region culture, cultural diversity and European values, promoting culture as a driver for sustainable development.

The main objective of the Action 2 is to present the diversity, quality and attractiveness of Baltic Sea Region culture and arts in all its variety and complexity. By this, Policy Area Culture strives to strengthen and support the European project and to promote European values. Another objective is to trigger innovation in economy and society by cultural interventions. Activities promoting culture as a driver for social innovation and sustainable living must strengthen civil society and its institutions.

Fostering cultural exchange and cooperation shall serve the cultural sector in itself and help promoting the Baltic Sea Region as an attractive cultural region. An important instrument for these aims is addressing the citizens of the region directly, with special focus on young generations. The nomination of a “Baltic Sea Cultural City” shall foster people-to-people contacts and exchange and cooperation on a level besides day-to-day topics. A rough concept was developed by the Policy Area stakeholders and will be regularlay reviewed. As an obstacle for a more vivid cultural exchange, the lack of accessible and low-threshold funding for small scale actions showed up. The further development of an instrument filling this gap will be pushed and promoted by the Policy Area.

Action 3: Preserving the Baltic Sea Region cultural heritage, strengthening regional identity.

This Action aims at increasing the societal and economic value of cultural heritage through innovative and visitor-friendly presentations of heritage sites and museums, thus also contributing to strengthening the regional identity.

Another objective of the Action is to focus on the cultural and historic roots of the Baltic Sea Region, which are fundamental for mutual understanding, coexistence and cooperation. Overall objective of this action is to preserve the cultural heritage of the Baltic Sea Region on land and under water. The Action aims at facilitating the management of the region’s cultural heritage and promoting public interest in and access to these assets. The cultural heritage of the region has a high non-material and economic value for the overall attractiveness of the region for inhabitants and tourists. Transnational projects addressing the common cultural heritage, traditions and history of the region assist people in getting aware of regional cultural resources and provide
essence for CCS products.

Policy Area Coordinators

Franziska Kapteina

Ministry of Agriculture, Rural Areas, European Affairs and Consumer Protection Schleswig-Holstein

Magdalena Kleszczewska

Adam Mickiewicz Institute

Kaarina Williams

Ministry of Agriculture, Rural Areas, European Affairs and Consumer Protection Schleswig-Holstein