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InnoCulture Conference 2025 – Vol. 2
After last year’s successful pilot, the InnoCulture Conference will return on November 19-20, 2025. This second edition will take place in Tallinn, Estonia and focus on ‘Exploring CCI Skills That Shape Tomorrow’. Register now!
PA Culture, in partnership with Creative Estonia, Baltic Sea Cultural Center, ARS BALTICA, and CCI Contact Desk, invites you to the second edition of the InnoCulture Conference in Tallinn on November 19-20, 2025. Hosted in the inspiring Kultuurikatel, this edition builds on the success of its 2024 pilot for a regular Culture Forum within the EUSBSR. It brings together cultural and creative professionals from across the Baltic Sea Region on the topic of ‘Exploring CCI Skills That Shape Tomorrow’.
Why Attend?
This year’s conference explores the cross-sectoral power of culture and innovation, with a strong focus on developing creative skills that drive real-world impact.
What to Expect:
- Keynotes – Hear from inspiring voices in culture, innovation, and entrepreneurship
- Networking Activities – Connect with peers, partners, and pioneers from across the region
- Sessions & Impulses – Participate in two of our four hands-on sessions designed to foster co-creation and cross-sector collaboration
Keynote 1: Kati Uusi-Rauva on ‘Skills and Cross-sectoral Approaches’
Kati Uusi-Rauva, M.A. in Cultural Anthropology, has led EIT Culture & Creativity North as director since autumn 2024. Since the late 1990s, she has supported creative sector professionals and companies in exports, internationalization, and funding. Her diverse career includes roles as a producer in the gaming industry, independent agent and entrepreneur, and expert in business development, funding programmes, and export initiatives. She previously headed AGMA, the Association of Agents and Managers in Creative Industries (2014–2022), and the Uniarts Hub pre-incubator at the University of the Arts Helsinki (2022–2024).
Keynote 2: Marcin Piotrowski on ‘What role does culture play in creating social resilience?’
Marcin is a sociologist, cultural animator, and place marketing specialist as well as president of the Folkowisko Association, founder of the Folkowisko Humanitarian Foundation and co-founder of the Responsible Festivals network. Further, he is county councilor in Lubaczów, chair of the Promotion, Culture, and Tourism Committee of the Lubaczów County Council and also is an expert in branding for cities, regions and tourist destinations.He directs major festivals such as Folkowisko and CieszFanów, has led award-winning social campaigns, and has been at the forefront of large-scale humanitarian aid efforts for Ukraine. His work in culture, community building, and resilience has earned him numerous national and international honours.
Session 1: Skills X Arts and Technology
Join us in this dynamic workshop led by an esteemed Estonian workshop leader, where art and technology converge to unlock new creative possibilities. This session will highlight unique approaches to integrating digital innovation with artistic expression, showcasing some of Estonia’s vibrant cultural landscape.
Our goal is to explore how to convey impactful artistic messages using innovative tools while acquiring essential skills relevant to today’s global art scene. We will engage with inspiring case studies and participate collaboratively in envisioning the future of art and technology in a rapidly evolving digital world. Don’t miss this opportunity to learn from the intersection of creativity and cutting-edge technology!
Session Leader: Anastasia Lemberg-Lvova, Founder and Executive Director of De Structura
Session 2: Skills X Survival
This workshop explores the essential skills cultural operators need to navigate and respond to contemporary global and local crises—from youth activation to cultural exclusion and socio-political instability. Through dialogue, practice, and reflection, participants will gain tools for resilience, adaptability, and inclusive cultural engagement in a rapidly changing world.
The workshop also highlights the often-overlooked potential of the cultural sector as a space for humanitarian aid, solidarity, and civil defence. By fostering community cohesion, shared memory, and critical imagination, culture can play a vital role in both immediate crisis response and long-term societal resilience.
Session Leader: Marcin Piotrowski, President of the Association for Borderland Culture Animation ‘Folkowisko‘
Session 3: Skills X Communication
How can creatives effectively engage policymakers and funders? This session equips cultural professionals with tools to advocate for a more inclusive, well-supported creative ecosystem in the Baltic Sea Region. Participants will learn to navigate policy frameworks like the EUSBSR Policy Area Culture and the Council of the Baltic Sea States, frame their needs to attract investment, and influence cultural policy. This session is aiming to create a more cohesive and stronger lobby for the Baltic Sea Region’s CCS.
Sharpen your communication skills, build your advocacy toolkit, and explore how public institutions and cultural agents can collaborate for stronger partnerships and long-term funding. Let’s connect culture and policy — where creativity speaks, and policy listens.
Session Leader: Oleg Koefoed, Head of Centre for Vitality and Regenerative Transformation
Session 4: Skills X Social Entrepreneurship
This hands-on workshop introduces the basics of social entrepreneurship and how it connects with local community. Participants will learn how to create projects or businesses that address social problems while respecting and using local traditions and values. The session includes expert insights, real-life examples, group discussions, and simple tools to help turn ideas into action. It’s perfect for anyone who wants to make a positive difference in their community in a thoughtful and culturally aware way.
No prior experience is needed—just curiosity and a desire to create change. By the end, participants will leave with practical ideas and a clearer understanding of how culture and entrepreneurship can work together.
Session Leader: José Carlos Ceballos, Director of International Area at the Centro Internacional Santander Emprendimiento (CISE)
Your participation is free of charge.
Eager to explore your skills? Delve into the descriptions of the sessions, check our agenda and register now!
We look forward to welcoming you in Tallinn in November!
